Apple has become the most expensive brand in the world. The brainchild of Steve Jobs ahead of Internet giant Google. This is stated in the annual survey of major rating agencies. According to British Corporation BBC, now the Apple brand is estimated at 153 billion dollars. Google in the list on the second line, and closes the three leaders of IBM. Total in top ten was 6 companies, representing the sphere of information technologies and telecommunications. The remaining four places were taken by McDonald's, Coca-Cola, Marlboro and General Electric.